Tap With Morgan
About
I created Tap with Morgan to share my love of tap dance and make tap education more accessible. Through my own social media platforms, I create beginner and intermediate tap tutorials and combinations that dancers can learn from home or teachers can bring into their own classrooms.
My goal is to help more people experience tap dance, regardless of where they live or what resources they have access to, while honoring the history and traditions of the art form. What started as a way to share my passion has grown into a community of dancers and educators, with social media allowing me to connect with people far beyond my local area.
I use Tap with Morgan as both a creative outlet and an opportunity to build something of my own. Growing an online community, promoting my in-person classes, and working toward making quality tap education available to even more people through future virtual offerings.
The Strategy
Audience: Beginner and intermediate tap dancers, dance educators, and people seeking accessible tap instruction.
Content: Practical tutorials and combinations designed to be learned, practiced, or taught.
Platforms: Instagram as the primary growth channel, supported by TikTok.
Growth approach: Use educational, shareable content to introduce tap dance to new audiences and encourage deeper engagement with the brand.
Business connection: Use social media to build awareness for my in-person classes while creating a foundation for future virtual education and future YouTube content.
Key Performance Indicators
Instagram accounts reached 433,914
Instagram profile visits 17,000
Top-performing tutorial/content views 47,000
Instagram followers 9,000+
TikTok followers 2,000+
Reported Instagram follower growth 50–100+ new followers daily
Measurement context: Instagram reach and profile visits cover the very first 90-day period for this profile. These are reported organic results, not paid-ad performance.
What the Results Demonstrate
Tap with Morgan demonstrates how focused educational content can build awareness and grow a niche audience organically. By combining a clear audience need with practical, accessible content, I attracted new viewers and encouraged further exploration through profile visits and follower growth.
My Role
Developed the brand’s educational content direction.
Created and shared beginner and intermediate tap tutorials and combinations.
Built and grew the brand’s organic social media presence.
Monitored platform insights, including reach, views, profile visits, and follower growth.
Connected social content to in-person classes and longer-term digital education opportunities.
Final Thoughts
Tap with Morgan brings together my creative background and my approach to marketing. Making content meaningful to the audience, measure what resonates, and use those insights to guide what comes next. I have a clear audience through performance-informed decisions that turned my niche passion into a growing digital brand.