Orangetheory Fitness Princeton
About
At Orangetheory Fitness, I combined sales, lead generation, and fitness coaching to help grow the membership base while delivering a positive, engaging client experience.
My role required me to connect with prospective members, generate qualified leads, build relationships, and create an encouraging environment that supported member engagement and retention. Working on both the sales floor and in the studio gave me firsthand insight into how customer experience influences business growth.
The Strategy
Build relationships. Generate interest. Deliver an experience worth returning for.
Social Media & Brand Awareness
Managed Orangetheory Princeton’s Instagram and TikTok accounts, using social media to showcase the brand, connect with audiences, and support awareness and interest in the studio.
Lead Generation & Sales
Generated qualified leads by building relationships with prospective members and supporting membership growth.
Client Experience & Retention
Coached classes to clients while creating an engaging, supportive environment that encouraged member connection and continued participation.
Key Results
Driving prospective member interest while delivering a high-quality fitness experience.
Qualified Leads 15–25+ Generated per month
Class Experience 20–30 Clients coached per class
What the Results Demonstrate
My experience at Orangetheory Fitness built a foundation in customer acquisition, sales, and relationship-driven growth. Generating qualified leads while coaching clients taught me the importance of connecting business goals with a positive customer experience.
These skills continue to inform my marketing approach today. Attract the right audience, build trust, create a strong brand experience, and turn initial interest into lasting relationships.
My Role
Social Media Management: Managed Instagram and TikTok content to promote the studio, communicate its brand, and engage current and prospective members.
Lead Generation & Sales: Generated qualified leads and built relationships with potential members to support membership growth.
Fitness Coaching: Led classes of 20–30 clients, delivering an energetic and supportive fitness experience.
Member Relationships: Built connections with members to encourage engagement, loyalty, and retention.
Final Thoughts
Growth starts with people. In order to generate leads and build lasting client relationships, I focused on understanding what motivates an audience and creating experiences that turn interest into meaningful connections.